Kim Jones—English fashion designer and Creative Director at Dior—was recently quoted in Highsnobiety’s latest cover feature (inaccurately) claiming that anything that’s worn in the streets is streetwear.
To be clear, wearing clothes in the street does NOT qualify them as streetwear. In my opinion, which is historically correct, streetwear is fashion with street culture roots—more specifically skateboarding and other subcultures unique to urban city centers—and a splash of DIY energy. Although it has grown by leaps and bounds from it’s roots in skateboarding to a billion dollar industry, that doesn’t render the “streetwear” term/genre nonexistent. Supreme is one of the most influential brands in fashion today and not even their Louis Vuitton collaboration—with Kim Jones serving as men’s artistic director for the luxury fashion house—can erase their history as a streetwear brand.
Kim Jones also expressed his frustration with brands like UNDERCOVER by Jun Takahasi being labeled as streetwear. In his opinion, Takahashi’s work is “just good design” and should fall under the general fashion umbrella. Based on that statement, it’s clear that Kim Jones views streetwear—in the traditional sense—as something other than fashion. This is a common thought among fashion elitists. However, good design is NOT exclusive to “fashion”. Furthermore, is streetwear not a genre of fashion?!
To be honest, I’m just responding to Kim Jones’ hot take with a hot take of my own and I probably wouldn’t have felt compelled to write this if it weren’t for his really misguided definition of streetwear. I’m just curious how someone could reach such incredible heights in the fashion world, orchestrate an unprecendented collaboration with arguably the greatest streetwear brand of all time, and have such a warped perception of streetwear itself.
Alright, that’s it. No hard feelings Kim, just a confused lad here. Also, I’d love a customized Dior book tote with “BUTTERY OG” emblazoned across it. FCKWYABOY.